Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief Communications Officer and will oversee both marketing and communications until a successor is named. Rush will continue to report to Daniel Weissland, president of Audi of America, in her new role.
“Tara is not only an experienced brand expert, she is an exceptional leader with a passion for driving meaningful change,” said Daniel Weissland, president, Audi of America. “Her mix of external experience and proven internal track record – coupled with her strategic and bold decision-making – are a great fit for this role.”
Over her 20-year career, Rush’s experience spans multiple industries and consumer focus areas. In her most recent role, Rush led Audi’s communication strategy for a broad range of stakeholders including employees, media, consumers, influencers, dealers and industry associations. She is also the executive sponsor of the brand’s inclusion strategy and employee engagement initiatives in the U.S. Prior to her time at Audi, Rush served as Chief Corporate Affairs Officer for HEINEKEN USA, where she was a member of HEINEKEN USA’s executive management team and successfully oversaw all U.S. corporate and brand communications, government affairs and the company’s brand advocacy agenda focused on sustainability, responsibility, philanthropy and community building.
“Today, more than ever, marketing needs to be at the intersection of what people want and need, what a brand stands for and how to be a thoughtful reflection of culture and society,” said Rush. “I’m thrilled to help lead Audi’s new era of mobility and our commitment to put people at the heart of everything we do.”
Tara holds a Bachelor of Science in Consumer Economics from Cornell University. She and her husband live with their two children in Northern Virginia.