WSFS Bank, the primary subsidiary of WSFS Financial Corporation, has named Rebecca Seeman as Senior Vice President, Chief Operating Officer, Consumer Banking.
Reporting to Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer, Seeman will oversee sales enablement, product management and application strategy, consumer finance and business insights.
“Rebecca’s impressive career and deep expertise in consumer banking and leadership make her an ideal fit for WSFS’ mission of We Stand for Service,” said Kruzinski. “She’ll make an immediate positive impact and help us continue to provide exceptional service to our clients.”
With nearly 20 years of banking experience, Seeman held roles of increasing importance in consumer banking, strategic planning, client and associate experience, and change management. She began her career in the branch network before advancing to roles in finance, project management, corporate strategy and most recently Head of US Retail Change Management, Customer and Colleague Experience at TD Bank.
“Throughout my career, I’ve remained dedicated to keeping people at the center of all I do. It’s these deep-rooted values that brought me to WSFS – an organization well-known for their mission and commitment to serving associates, clients and the community,” said Seeman.
