Peloton Interactive, Inc. has appointed Megan Imbres to its leadership team as Chief Marketing Officer.
Megan Imbres, who will join the company on July 7, will oversee global brand and product marketing, growth marketing, creative, consumer insights, and member engagement. She brings more than 20 years of experience with direct-to-consumer brands, including expertise in data-driven performance marketing, brand development, and creative strategy for some of the world’s most influential technology and entertainment companies. She will report to CEO Peter Stern.
Megan most recently served as Managing Director of Apple Marcom LA, the global marketing communications group responsible for the company’s services businesses, overseeing significant creative campaigns and delivering tentpole cultural moments, including the Apple Music Super Bowl Halftime Show and Apple TV’s partnership with Major League Soccer. Prior to Apple, Megan played a pivotal role in the growth of Netflix, first helping to build the brand and streaming category before later establishing the Netflix Originals brand. Other previous positions include Global Head of Brand Marketing for Amazon Ads and Head of Brand and Content Marketing for the mobile streaming startup Quibi, working closely with founders Jeffrey Katzenberg and Meg Whitman. She is also a passionate cyclist and competitive triathlete, recently qualifying for the Kona Ironman 2025 World Championships.
“Megan’s experience in growing direct-to-consumer subscription businesses, her creative instincts, and her track record of delivering culturally resonant campaigns will propel us on our path towards growth,” said Stern. “I look forward to working alongside her and our fantastic marketing organization as we deepen our connection with our millions of existing Members and meet millions of new ones.”
