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Lee Launches the Re-imagined Women’s Lee Rider Jean

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Lee® announces the launch of the reimagined women’s Lee Rider Jean, which pays homage to Lee®’s original denim designs created more than 75 years ago.

This latest release is a celebration of fearless originality, combining the best of modern construction with iconic Lee® details in designs cut to fit women of today. For over 130 years, Lee® has been at the forefront of revolutionizing denim, democratizing fashion, and outfitting generations with innovative comfort and style.

In 1947, Lee® introduced the Lady Lee® Rider Jean, the first jean designed to fit the shape of a woman’s body. This groundbreaking adaptation of the original men’s 101 Rider cowboy jean – first made in 1924 – catered to the utility, toughness, and freedom women needed to navigate the world with purpose, confidence, and effortless cool.

Now the women’s Lee® Rider Jean is reborn, infusing all the original swagger of that vintage cowboy original but tailor-made for her. The launch introduces two must-have versions of the timeless straight-legged silhouette: the Rider Classic Jean, a mid-rise jean with a straight leg and relaxed fit and the Rider Slim Straight Jean, a mid-rise jean with a straight leg and slimmer leg fit. Both styles balance between feeling not too loose and not too tight, offering a comfortable, stylish, and flattering fit.

“Lee has been designing denim for women longer than anyone; we have 70+ years of expertise in creating the fit for her,” said Betty Madden, vice-president of global design, Lee®. “This new iteration of one of our original jeans takes the best of our heritage – beautiful fabric, iconic details and trim – and combines it with a modern fit that we think today’s woman will wear anywhere.”

The Rider Jean retails between $88-$108 and is available in sizes 24-35. Each style is available in four different washes. The Rider Jean is available on Lee.com and Lee® owned sites and stores in Europe and North America as well as retailers such as Anthropologie, Nuuly and select boutiques. For more visit https://www.lee.com/womens-rider-jean.

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Business / WorklifeEntertainmentIndulge

Golfer Michelle Wie West tees up partnership with Casa Azul

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Casa Azul is pleased to announce its latest strategic celebrity and athlete partner, U.S. Women’s Open Champion Michelle Wie West. As brand investor, Wie West joins an esteemed roster of the best in their field, from business to entertainment to professional sports.

Founded by serial beverage entrepreneur Lance Collins, the beverage mogul behind Fuze®, CORE Hydration®, and BODYARMOR®, Casa Azul Tequila Soda launched in August 2022, and Casa Azul Organic Tequila launched in March 2023. The brand continues Collins’ legacy of meeting consumers’ demand for better-for-you products. The partnership with Wie West presents an exciting opportunity to introduce Casa Azul to a wider audience.

“We are honored to have Michelle Wie West join Casa Azul as an investor,” said Collins. “Michelle represents the best of golf today and her exceptional talent, dedication, and global influence perfectly aligns with our brand’s values and vision for the future. We look forward to collaborating with this golf titan as we continue to elevate Casa Azul to new heights.”

LPGA legend Michelle Wie West is one of the most prolific names in women’s golf. Throughout her decorated career, Wie West has won five LPGA titles, including the 2014 U.S. Women’s Open. On the heels of announcing her retirement from professional golf, Wie West will play in her final LPGA tournament in July at the U.S. Women’s Open at Pebble Beach. A long-time tequila enthusiast, Wie West admires Casa Azul’s approach to tequila making and looks forward to contributing to the brand’s future.

“As I begin this next phase of my career off of the course, I’m thrilled to advocate for causes and brands I believe in,” said Wie West. “I’ve been a tequila drinker for a long time, and Casa Azul is special. We’re taking the time to make it right, without additives. It’s delicious but also incredibly soft and smooth. I look forward to working with Casa Azul to grow the brand at the 19th hole and beyond.”

2023 has been an impressive year for Casa Azul and the brand was recently announced as the one of the top 5 fasted growing RTDs #1 fastest-growing Tequila RTD by Drizly. This news comes on the heels of Casa Azul receiving Gold Medals from the Beverage Testing Institute and Tasting Panel for its Organic Tequilas.

Casa Azul also recently unveiled its newest Tequila Soda flavor, Grapefruit, in May 2023. Additionally, Casa Azul launched its Organic Tequila line in partnership with Mexican-born actress Eiza González in March 2023. These initiatives continue to expand Casa Azul’s growing roster of strategic celebrity and athletic partners, which includes two-time NFL champion Travis Kelce, who joined as a Casa Azul Tequila Soda investor in February 2023.

 

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Gender DiversityIndulge

CHARLES & KEITH launches special edition bag in support of Gender Equality project by UN Women for International Women’s Day

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CHARLES & KEITH is proud to celebrate International Women’s Day by supporting UN Women’s Storytelling for Gender Equality, reinforcing the brand’s commitment to empower women and forge an inclusive world.

CHARLES & KEITH is embarking on a mission to raise funds for the programme, with the launch of a special-coloured edition of one of its best-selling handbag styles: The Alia.

The bag, available within a selected physical retail network and on CHARLESKEITH.COM from 23 February, comes in a purple hue – the colour historically linked with efforts to achieve gender equality and widely associated with contemporary feminism.

CHARLES & KEITH believes that storytelling is a powerful tool for advocacy as well as promoting equality and positive gender norms. The brand hopes to support the amplification of women’s voices within the Asia-Pacific region through the partnership with non-profit organisation, UN Women. To demonstrate its commitment to the cause, CHARLES & KEITH has pledged a USD 100,000 donation, including 20% of all proceeds from this special edition handbag design, to fund Storytelling for Gender Equality. The project aims to build a network of women storytelling advocates around the region and bring their stories closer to a diversity of audiences to inspire positive social norms, policies to tackle violence, and create an environment in which survivors of violence against women feel free to speak up about their experiences.

“Storytelling transcends cultures, allowing people to connect with each other through shared experiences. Stories allow us to explore themes and topics that may otherwise be hidden or stigmatized, including women’s experiences with violence. Storytelling about the realities of women and girls across the region informs and amplifies advocacy for social change, by challenging mainstream narratives, diversifying perspectives, and strengthening a sense of community – ultimately, opening the door for changing policies,” Melissa Alvarado, Regional Manager on Ending Violence against Women, UN Women Regional Office for Asia and the Pacific.

“In line with UN Women’s own direction for the IWD moment which focuses on innovation and technology for gender equality, this project will directly support the rights of women and girls in digital spaces and address online and ICT-facilitated gender-based violence. It is also our belief that bringing women into technology results in more creative solutions and has greater potential for innovations that meet women’s needs and promote gender equality,” she added.

This year’s International Women’s Day brand campaign is fronted by in-house talents from various market offices – who gathered to share what equity means to them. They were joined by a special addition to the CHARLES & KEITH family: TikTok content creator and brand community ambassador, Zoe Gabriel.

With the concerted efforts around International Women’s Day, CHARLES & KEITH hopes to create meaningful conversations, raise awareness on discrimination, and actively taking steps towards building a fair and equal society.

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EntertainmentEntrepreneurshipIndulge

Colgate Women’s Games Returns for 48th Season

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Colgate-Palmolive (NYSE:CL) announced that Colgate Women’s Games, the nation’s longest-running Track & Field series for girls and women, is kicking off its 48th season to continue creating pathways for female athletes to achieve their athletic potential and pursue their educational goals by competing for academic scholarships. This season, the scholarships that top performers are eligible to win will be doubled in value. Athletes can register now, and parents, coaches, and fans can sign up to receive updates at www.ColgateWomensGames.com.

Also today, Colgate is announcing ShopRite is a supporter for the 48th season of Colgate Women’s Games. Together, Colgate and ShopRite will work to increase the reach and impact of this year’s competition. ShopRite’s strong ties in hundreds of communities throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland will help drive awareness of the Track & Field series through an in-store and digital campaign. ShopRite plans to host a New Jersey registration event in April that will include a pep rally, celebrating the local community’s participation in Colgate Women’s Games.

Purpose of Colgate Women’s Games

Colgate-Palmolive has been the title sponsor of Colgate Women’s Games for nearly 50 years, supporting the program since its founding in 1974 by legendary Brooklyn track coach, the late Fred Thompson. The competition, which attracts thousands of competitors from elementary school through college and beyond, promotes the transformational power of athletics, mentorship and education. Athletes can earn one of more than 100 educational scholarships awarded by Colgate-Palmolive each year, in $2,000, $1,000, and $500 denominations based on order of finish in the series – double the value of scholarships in 2022. In total, more than 5,000 scholarships have been awarded throughout the history of Colgate Women’s Games.

The Colgate Women’s Games are free to participate in and attend, as Colgate-Palmolive covers all costs. Every athlete receives a complimentary competitor’s t-shirt, athletic bag with Colgate-Palmolive essential health and hygiene products, and a commemorative ribbon for participation.

“The Colgate Women’s Games brings our company purpose to life in an incredibly uplifting and powerful way, promoting health and wellness, celebrating teamwork and supporting brighter futures,” said Paula S. Davis, Chief Communications Officer, Colgate-Palmolive. “We are especially excited this year as we increase the scholarship awards, expand our outreach with our supporters at ShopRite and involve Colgate people in all aspects of this amazing competition. We are looking forward to our best season yet!”

Impact of Colgate Women’s Games

The competition has supported thousands of young women in their quest to pursue successful careers as world-class athletes, doctors, lawyers, teachers and entrepreneurs. Many standout high school competitors have also earned athletic scholarships that allowed them to pay for college. The event has become an incubator for developing athletic talent over the decades with hundreds of athletes who have competed at the highest level in national and world-class championships, including Meet Director Cheryl Toussaint, and has bolstered the athletic careers of hundreds of age-group, collegiate and National Champions.

“Colgate Women’s Games is more than an athletic competition; it is an expansive, deep-rooted program with a proven track record of helping girls and women achieve their dreams through athletics, mentorship and education,” said Cheryl Toussaint, world-class championship medalist and Meet Director, Colgate Women’s Games. “This massive accomplishment is possible because we recognize the discipline and hard work that training requires; we cultivate mentorship, academic success and perseverance; and we celebrate participation and achievement. Colgate Women’s Games has changed countless lives over the past 47 seasons, including my own as a participant and Director, and I’m confident it will continue to demonstrate the transformative power of Track and Field in the 48th season and for decades to come.”

While the games were paused in 2021 due to the Covid pandemic, the program was featured in the 2021 documentary, Sisters on Track, which follows the inspiring journey of the Sheppard sisters and their formative experience with Colgate Women’s Games. In 2022, the competition returned with a bang, thanks in part to a new anthem, written and performed by the Grammy award nominated band Tank and the Bangas.

Competition Details

This season’s series will be held outdoors and includes two preliminary meets and one semi-final competition that determines who will compete for educational scholarships and trophies at the Finals. All girls grade 1 and above who are enrolled in and attending school, as well as women in college and beyond, are eligible to participate in two events at each preliminary meet. Events include: 100-meter dash, 80-meter hurdles, 100-meter hurdles, 200-meter dash, 400-meter dash, 800-meter run, 1,500-meter run, high jump and shot put, depending on grade division. Medals and ribbons are awarded to top place finishers in each event at preliminary meets, and trophies and medals are awarded to semi-finalists.

Key dates for athletes, coaches, parents, and fans are below.

  • March 25 & April 1, 2023: Registration Days held at Queens College, Fitzgerald Gymnasium, Queens, New York. Participants will pick up their complimentary Competitor’s Packet, which includes a competitor’s shirt and bib number (both required to compete) as well as a bag of Colgate-Palmolive health & hygiene products.
  • April 16 & April 23, 2023: Preliminary meets held outdoors at Queens College Track Field, Queens, New York. **Registration for the series closes on April 23.
  • April 30, 2023: Semi-Finals held outdoors at Queens College Track Field, Queens, New York.
  • May 7, 2023: Finals held outdoors at New York City’s iconic Icahn Stadium at Randall’s Island Park.

The health and safety of athletes and spectators are the top priority of Colgate Women’s Games. All competitions will be hosted outdoors and regular consultation with medical professionals will guide safety measures. For more information on Colgate Women’s Games and to sign up for updates, visit www.ColgateWomensGames.com.

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Diversity & InclusionEntrepreneurshipIndulge

Women’s Motor Fest Coming to Detroit and Columbus

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Women’s Motor Fest is hosting two women’s only all-inclusive vehicle events in Detroit, Michigan on June 18, 2022, and Columbus, Ohio on September 10, 2022. Women are too often excluded from motoring culture. Women’s Motor Fest was created as an alternative to traditional car shows. It is a female-focused event where women can share their passion for vehicles, which includes everything from cars to motorcycles to trucks and off-road vehicles.

The goal of Women’s Motor Fest is to provide women with a fun environment where they feel comfortable exploring their interests in cars, trucks, motorcycles, off-road vehicles, and motorsports. To find out more about our events visit: https://womensmotorfest.com

Women’s Motor Fest’s Detroit event will be held at Baker’s of Milford Restaurant in Milford Michigan on June 18, 2022, from 10 am to 3 pm.  To find out more about our Detroit event visit https://womensmotorfest.com/detroit/

The second event will be held at Quaker Steak & Lube in Columbus, Ohio on September 10, 2022, from 11 am to 4 pm. To find out more about our Columbus event visit https://womensmotorfest.com/columbus

Women’s Motor Fest is a completely different type of motoring event that will feature educational workshops for any women interested in learning about topics such as vehicle maintenance, welding, or how to ride a motorcycle or off-road vehicle.  There will also be music, entertainment, and female-focused vendors with products women are interested in like jewelry, apparel, and unique items.

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