SiriusXM announced that distinguished marketing executive Denise Karkos has joined the company as its new Chief Marketing Officer. Karkos will be responsible for brand and digital marketing of both the SiriusXM and Pandora brands, helping support and drive the growth of SiriusXM subscribers and Pandora listeners. She will report to Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations.
Karkos joins SiriusXM from TD Ameritrade, where she was Chief Marketing Officer overseeing brand, advertising, social media, content marketing, corporate communications, marketing analytics, tech and operations. She was responsible for redefining the spirit of the brand to drive significant growth and recently led the marketing efforts of the Scottrade acquisition.
Karkos was named 2019 CMO of the Year by Ad Age and was honored with a Brand Genius Award by Adweek. Prior to her 13 years at TD Ameritrade and TD Bank, she held a number of roles with agencies including Digitas and Hill Holiday where she ran media planning and buying.
“Denise is exceptionally innovative and forward-thinking and we are very pleased and excited that she will be leading our marketing efforts as we continue to grow the SiriusXM and Pandora brands,” said Jennifer Witz. “She and her team will execute a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social and mobile marketing.”
“I’m excited to join these two great brands and help contribute to their continued success,” said Karkos. “The audio entertainment category has so much momentum, and even more potential. It’s a privilege to join the leaders in this space.”
Karkos earned a BBA in Marketing from the University of Notre Dame, where she also was captain of the Fighting Irish soccer team. She is a member of the Board of Directors for the Ad Council.