Traditionally, swimsuit shopping is an emotional experience for women, with many avoiding the process. Andie Swim’s superior Online Fitting Room and Digital Fit Quiz results in customer orders of 3-6 suits per year — a testament to its obsession with consumer satisfaction, quality, price and customer service.
“It’s telling that Andie’s eco-friendly swimsuit is also its runaway best seller,” said Oliver Libby, Partner at CityRock Ventures. “Andie Swim is 100% data driven — measuring every aspect of its company and customer experience to provide unprecedented levels of personalization. But it is human centric at its core, understanding the behavioral psychology around swimsuit shopping and consumer sentiment shifts.”