WomenInc.
  • Business / Worklife
    • 2022 Most Influential Women Executives in Corporate America
  • Corporate Boards
  • Entrepreneurship
  • Entertainment
  • Indulge
  • Contact
  • Shop
WomenInc.
  • Business / Worklife
    • 2022 Most Influential Women Executives in Corporate America
  • Corporate Boards
  • Entrepreneurship
  • Entertainment
  • Indulge
  • Contact
  • Shop
Editorials

Winning Her Business: New Book Outlines Strategies for Engaging Consumers

by March 6, 2019
March 6, 2019

Women are considered to be one of the world’s largest growth markets, driving 70 – 80 percent of consumer spending in the US alone through a combination of buying power and influence. In her new book, Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership, March 2019), author Bridget Brennan provides a framework for businesses on how to create inclusive customer experiences that engage this crucial market.

“Women are a compass for how the market is changing,” says Brennan. “Just as we continually upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. In a consumer economy dominated by women, new skills are needed.” Brennan offers valuable insight into women’s buying patterns and perspectives, and provides a practical guide to elevating the customer experience. Readers will learn:

Best practices from leading brands, businesses and sales professionals
The Four Motivators® Framework for creating experiences that drive emotional engagement
A road map of the biggest trends driving women’s buying patterns
A Monday Morning Action Plan for short and long-term strategic planning
“In our disruptive business environment, Winning Her Business provides a valuable compass for navigating, and winning, the future,” says Brennan.

BRIDGET BRENNAN is the CEO of Female Factor, a strategic consulting firm focused exclusively on women consumers. She is the leading professional speaker on the subject and is also the author of the book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business, 2011). She was named a “Woman to Watch in Retail Disruption” by the Remodista social think tank and is a contributor for Forbes.com. Additionally, she is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team, and a frequent guest lecturer at universities.

For more information, please visit www.bridgetbrennan.com and www.thefemalefactor.com,

Related Posts

Southern Company: Energy to Lead

New Book Offers Practical Suggestions for Moving Forward...

Empowering Women Through Health

How to Fall in Love with Yourself and...

Author of New Book Explains How to Reset...

Four Tips to Discover Wellness for 2019

Say Goodbye to New Year Resolutions and Hello...

Fall 2022 Issue

Subscribe to our Newsletter for new blog posts, event announcements & new photos. Big things coming!

Categories

  • Business (151)
  • Business / Worklife (72)
  • C-Suite (65)
  • Corporate Boards (216)
  • Diversity & Inclusion (13)
  • Editorials (8)
  • Editors Picks (2)
  • Entertainment (71)
  • Entrepreneurship (40)
  • Gender Diversity (8)
  • Indulge (28)
  • Movers & Shakers (17)
  • Professional (11)
  • Start-Ups (2)
  • Women in Security (1)
  • WorkLife (31)

Copyright ©2019 Women Inc.

WomenInc.
  • Business / Worklife
    • 2022 Most Influential Women Executives in Corporate America
  • Corporate Boards
  • Entrepreneurship
  • Entertainment
  • Indulge
  • Contact
  • Shop
Copyright ©2019 Women Inc.