Capital from this round will be used to accelerate brand growth through product and employee expansion and increased marketing efforts to produce more educational content. The funding signifies the importance of the brand’s mission to empower young women. Round leader, Victoria Treyger, General Partner and Managing Director at Felicis Ventures, is thrilled to lead Blume’s seed round and support Blume’s mission of re-imagining puberty and personal care for Gen Zs. “We are impressed by Blume’s holistic approach to transforming the category – starting from an expanding line of wellness products, to authentic educational content on physical and mental health, as well as innovative omnichannel concepts that resonate with teens. Moreover, how Blume taps into its loyal community to co-create new products is something incumbent CPG brands cannot do themselves,” said Treyger.
Suzanne Norris, partner at Victress Capital, felt there was a noticeable white space in the $15B personal care market for products that were made for and specifically marketed to Gen Z girls. “Blume is the only brand that is approaching the Gen Z consumers’ needs in this cohesive way across both commerce and content, and we believe they will develop the next generation of confident, tenacious and conscious women. We strongly support Blume’s mission and we are honored to partner with their team,” said Norris.
Taran & Bunny Ghatrora, co-founders of Blume, are excited to use this new funding to continue to build the brand girls grow up with and the supportive community that will help create the next generation of thriving, confident and tenacious young women. “We plan to double down on building community and our educational platform. With only 26 states mandating sex ed, and Ontario, Canada, reverting back to a pre-1993 sex ed curriculum, we believe there is space for a brand to help girls navigate this time in a meaningful way, with accurate, factual content presented in a voice and tone that is non clinical,” said Taran Ghatrora, co-founder and CEO.
At a time where less than 2.2% of venture capital goes to women, and even less to women of color, Blume is thankful to build this company with strong partners, and is committed to having a diverse board as the brand continues to grow.
“We’re honored to be working alongside amazing investors, many of whom are parents of teens themselves and be part of the journey of the thousands of parents who have told us that their daughters are feeling more confident and opening up to them in ways they never have!” said Bunny Ghatrora, Co-Founder and COO.