NIC+ZOE Opened New Doors

NIC+ZOE, a fiercely female American fashion brand based in Boston, opened its newest location in The Grove at Shrewsbury in Shrewsbury, NJ on August 29th. This is the eleventh store for the brand and the fourth store opening this year. The brand is proud to offer a safe and exciting shopping experience to the women of Shrewsbury. Although there have been unique challenges in opening stores during such an unprecedented time, all necessary precautions will be taken to ensure the safety of NIC+ZOE consumers and staff.
 Led by a mother and daughter duo, NIC+ZOE focuses on designing apparel that sparks a sense of confidence and joy in the women who wear it. For the brand’s newest collection, this means pieces that are rooted in comfort and designed with clever details, bold colors, and playful prints. The aim is to make pieces that do not compromise, giving women the opportunity to stay comfortable while feeling polished and put-together. The Shrewsbury store will also offer shoes, handbags, and accessories.

“We are thrilled to be able to offer many ways to shop. From personal appointments to virtual styling, we have taken every precaution necessary to ensure that our staff and clientele have a safe and positive shopping experience,” said NIC+ZOE Chief Executive Officer Susie Mulder.

The new store is located at 597 NJ-35 Shrewsbury, New Jersey 07702. Contact the store by phone at 508-545-8553 or visit during store hours: Monday-Saturday 11am-6pm and Sunday 10am-5pm.