Lee Launches the Re-imagined Women’s Lee Rider Jean
Lee® announces the launch of the reimagined women’s Lee Rider Jean, which pays homage to Lee®’s original denim designs created more than 75 years ago.
This latest release is a celebration of fearless originality, combining the best of modern construction with iconic Lee® details in designs cut to fit women of today. For over 130 years, Lee® has been at the forefront of revolutionizing denim, democratizing fashion, and outfitting generations with innovative comfort and style.
In 1947, Lee® introduced the Lady Lee® Rider Jean, the first jean designed to fit the shape of a woman’s body. This groundbreaking adaptation of the original men’s 101 Rider cowboy jean – first made in 1924 – catered to the utility, toughness, and freedom women needed to navigate the world with purpose, confidence, and effortless cool.
Now the women’s Lee® Rider Jean is reborn, infusing all the original swagger of that vintage cowboy original but tailor-made for her. The launch introduces two must-have versions of the timeless straight-legged silhouette: the Rider Classic Jean, a mid-rise jean with a straight leg and relaxed fit and the Rider Slim Straight Jean, a mid-rise jean with a straight leg and slimmer leg fit. Both styles balance between feeling not too loose and not too tight, offering a comfortable, stylish, and flattering fit.
“Lee has been designing denim for women longer than anyone; we have 70+ years of expertise in creating the fit for her,” said Betty Madden, vice-president of global design, Lee®. “This new iteration of one of our original jeans takes the best of our heritage – beautiful fabric, iconic details and trim – and combines it with a modern fit that we think today’s woman will wear anywhere.”
The Rider Jean retails between $88-$108 and is available in sizes 24-35. Each style is available in four different washes. The Rider Jean is available on Lee.com and Lee® owned sites and stores in Europe and North America as well as retailers such as Anthropologie, Nuuly and select boutiques. For more visit https://www.lee.com/womens-rider-jean.