CORE® Hydration Finds Balance with Demi Lovato in National Multimedia Campaign
Multi-Platinum Singer, Songwriter, Actress and Advocate Partners with Leading Premium Water for its 2018 Finding Balance Campaign
CORE® Nutrition, purveyors of CORE® Hydration premium pH balanced bottled water and CORE® Organic, the USDA Certified Organic enhanced fruit hydration, is proud to announce the launch of its Finding Balance brand campaign with Grammy nominated and multi-platinum artist, Demi Lovato.
A balanced body performs better, which is why CORE offers perfectly pH balanced water that works in harmony with the body’s natural pH levels and inspires fans to find balance in an unbalanced world. The Finding Balance with Demi Lovato campaign features an in-depth look at how Lovato balances all aspects of life, such as enjoying her social and love life, staying on top of latest fashion and beauty trends, and sharing any and all updates with her beloved followers on social. From selling out arenas to crushing a training session, CORE’s new campaign highlights how Lovato is “Sorry Not Sorry” for trying to juggle it all. After discovering CORE in 2015, Lovato became one of the brand’s initial investors and is now accompanied by an elite lineup of celebrity investors including Adam Levine, Diplo, Ellie Goulding, Katy Perry and Karlie Kloss. The campaign consists of digital creative, including seven snackable videos, as well as out-of-home and retail media.
“CORE and I have always shared a common point of view: be true to your core,” said Lovato. “In addition to keeping me hydrated so I can perform at my best, CORE encourages people to stay true to who they are by finding balance in everything they do. It’s so important to find gratitude in life, focus on the positive things and celebrate yourself, which is exactly what CORE motivates its fans to do and why I’m proud to be an investor and partner. ”
“Everyone wants to find balance,” said Eric Berniker, CMO of CORE Nutrition. “Between the success of her Tell Me You Love Me tour, commitment to spreading awareness for issues she is passionate about and journey towards embracing body positivity and self-love, each day Demi Lovato is striving to live a healthy, balanced lifestyle. We admire her for this and are extremely proud to be partnering with her for CORE’s latest campaign.”
After just three years in business, CORE has broken through the retail clutter and successfully connected with consumers. Currently tracking towards $200 million in retail sales, CORE has quickly become a top premium water brand and a favorite among hydration-obsessed millennials. Additionally, CORE has been recognized in the industry as a brand with Billion Dollar potential by Goldman Sachs and as a brand that is disrupting the consumer landscape by the Interactive Advertising Bureau.