Carol Eversen has been selected for induction into the 2018 Marketing Hall of Femme, along with 14 of her peers in the marketing profession. Since 2013, the DMN Marketing Hall of Femme honors female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers across a variety of industries. DMN is dedicated to empowering women by giving them the recognition they deserve, while nurturing a community of female leaders to inspire the next generation of marketers.
Carol will be inducted into the Marketing Hall of Femme Summit & Awards on Thursday, June 21st in New York at Dream Downtown.
“We are thrilled to see Carol recognized as a Marketing Hall of Femme recipient for her extraordinary efforts over the years in developing and growing ALM’s marketing efforts,” said Bill Carter, CEO at ALM. “Carol has been an inspiring role model, working diligently to move the business forward, but never losing sight of the need for teamwork and collaboration.”
Carol is responsible for leading an integrated marketing team to support ALM’s business growth and digital transformation goals. Prior to ALM, Carol led marketing functions and managed P&Ls for major divisions of AT&T, MasterCard, and LexisNexis. She pivoted to the agency world and then led marketing for a publishing tech startup, a natural precursor to her role at ALM.
Carol has most recently led marketing initiatives for ALM’s brands and products across the intelligence, events, and media divisions. She revamped the new product development process and built a scalable marketing platform. Additionally, she led the effort to develop a robust marketing database for ALM’s six million subscribers and industry professionals. Carol has been instrumental in transforming ALM into a globally integrated, digital information business.
“It is an absolute honor to be nominated by my team, and to receive the DMN Marketing Hall of Femme award,” said Carol Eversen, Chief Marketing Officer at ALM. “It is also a privilege to work with such a talented team that is delivering major breakthroughs in a rapidly evolving industry. It makes marketing fun!”