“We love to entertain friends and family at home but could never find cozy footwear that made style sense and were also comfortable for around the house. Tired of running around barefoot, in our socks, or in frumpy slippers, we decided to leverage our design aesthetic and work with incredible manufacturers to solve this issue,” said Bianca Gates, co-founder and CEO of Birdies.
Bianca Gates and Marisa Sharkey had high-powered positions at Facebook and Ross Stores, respectively, when the two friends decided to team up and solve this personal problem once and for all. As orders began to roll in at a pace that far exceeded their expectations, they made the leap to dedicate all of their time to launching the brand.
“As evidenced by the number of early customers that have shared their own discovery of Birdies with friends, it’s clear Bianca and Marisa have struck a chord in a somewhat forgotten, and certainly dated, category. We respect their founding story and are looking forward to being part of their team as they seize the potential to redefine indoor fashion with chic slippers,” said Kirsten Green, founder and managing director of Forerunner Ventures.
“We’re excited to welcome the Birdies team to the Slow community as they take on this new segment. Bianca and Marisa have demonstrated in their careers the grit and creativity needed to inspire a movement, and we are excited to be able to support them in their quest,” said Sam Lessin, Slow Ventures.
Birdies are for the modern and busy woman who takes care of everyone and everything around her while wanting to look and feel her best. Combining innovative design and classic style, the reinvented slipper is fashionable, luxurious, and incredibly comfortable. Birdies are made with responsive foam, often found in sneakers, for extra comfort and bounce. They offer satin and faux shearling lining for softness, and rubber soles for indoor traction and outdoor wear. The collection retails for $140.00 and is available at specialty boutiques and on the brand’s e-commerce site, www.birdiesslippers.com.